Dentsu Creative Public Relations, PR,

Description

This video promotes an advertising campaign for The Iconic. The brand uses unconventional methods to create live banner ads, featuring models and customers in colorful box settings. Various people are shown in the boxes in different poses and outfits, with the text "GOT YOU LOOKING" appearing on the box walls. The video showcases the behind-the-scenes process and the final banner ad on a phone screen. The campaign encourages viewers to engage with the brand's unique approach to advertising. The style is vibrant and playful, using bright colors like pink, orange, green, and purple to draw attention.