Dentsu Creative Philippines, Agency / Creative,

Description

This commercial is for Pocky chocolate sticks, presented as a tool to help Filipinos confess their feelings on Valentine's Day. The video features animated text, hearts, and other graphics. It explains the concept of "hiya" which is a complex, multifaceted concept that influences social interactions that can be loosely translated to "shame" or "modesty." It shows people writing cards at cafe tables, giving gifts, and whispering secrets to friends who then tell their crushes of their feelings. A box of Pocky chocolate sticks with wings is shown floating in the air, surrounded by hearts. The text “Pocky Sabe” appears on the screen.