Dentsu Creative France, Agency / Creative,

Description

The video is an advertisement from Capri Sun about their decision to change from plastic straws to paper straws, and the backlash from their customers. The video starts with a close-up of a person drinking Capri Sun with a yellow plastic straw. Text on an orange background reads 'SO WE GOT RID OF ALL OUR PLASTIC STRAWS...TO MAKE ROOM FOR ECO-FRIENDLY PAPER STRAWS, FOR REAL'. It then transitions to a black screen with the words 'BUT THEN....SH** HIT THE FAN' in orange. A collage of social media posts are shown where people are complaining about the paper straws that come with Capri Sun products. An angry emoji is imposed over the social media posts.