Dentsu Creative China, Agency / Creative,

Description

This animated advertisement for Zespri kiwifruit features cartoon kiwifruit characters in different settings. The ad opens with a cartoon moon in a night sky, then pivots to animated kiwifruit characters holding up a slice of Zespri Sungold kiwifruit, which glows like a moon. The animation shows kiwifruit growing on trees, a bucket full of freshly picked fruit hanging in the tree, and cross sections of kiwifruit. Next, the animation shifts to a live-action scene, where an adult female and a child are eating and enjoying the golden kiwifruit. The ad ends with a slogan for Zespri that promotes its kiwifruit as a golden moon.