Deniz Birgi, Director, Istanbul

Description

This vertical campaign image features four vibrant orange car front ends positioned symmetrically at the edges of the frame, appearing to break outward through a cracked white concrete or plaster surface. At the center of the composition, bold black text reads Toyota x Sober alongside the Toyota logo, positioned over the shattered white background. The high-contrast lighting emphasizes the jagged fractures of the white surface and the glossy metallic finish of the orange car hoods. Directed by Deniz Birgi in Istanbul, the composition uses strong symmetry and geometric framing to create a dramatic impact.

Style

Vertical, Commercial, Minimalist, Symmetrical

Techniques

3D render / CGI

Industries

Mass Market Automotive

Color

Background

Concrete Texture

Context

Advertising Campaign