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BrandArmor All/Energizer
ProjectMinimum Effort, Maximum Protection

Deloitte Digital, Creative Agencies,

Associated creatives

Deloitte Digital
Deloitte DigitalAgency / Creative

Tags

SUVfamilycar interiorpotholeroadArmor Allcar cleaning

Description

A family travels in a silver SUV, the mom drives while the dad looks at his phone. The family navigates potholes on a cracked asphalt road. Inside the SUV, a grandma holds a red jello mold while a child sleeps with a potted gerbera daisy next to them. The dad spills his drink from hitting a pothole. The woman cleans the interior of the SUV with orange Armor All. The SUV is parked in front of a white house with green trim and a curved driveway.