BrandCSAA Insurance Group
ProjectSinging for Insurance
Deloitte Digital, Creative Agencies,
Associated creatives
Tags
Description
The commercial features a woman in various settings highlighting an insurance brand. Initially, she stands in a living room that has been damaged by a fallen tree, wearing a polka dot shirt and a green cardigan. She then transitions to a grand ballroom, adorned in a formal silver and blue gown, white gloves, and a tiara. The woman is surrounded by men in tuxedos who are holding fans with the insurance logo. Finally, she appears on a rooftop overlooking a cityscape at night, wearing the same formal gown, arms outstretched, and embracing a feeling of security. The night scene has rain, and an insurance sign is lit in the distance.