BrandUSGA
ProjectOpening the U.S. Open
Deloitte Digital, Creative Agencies,
Associated creatives
Tags
Description
The scene displays a golf course on a television screen, which is a primary focus. The course is positioned along a coast, with cliffs and trees visible. A secondary focus shows a man and woman using their smartphones to view an augmented reality application depicting the same golf course. The woman is opening a box. The augmented reality experience includes 3D views of player shots. This augmented reality application is built by Deloitte, allowing users to compare player shots and explore dramatic finishes, such as the 2008 U.S. Open at Torrey Pines.