BrandCSAA Insurance Group
ProjectBring me to InsurAAAnce
Deloitte Digital, Creative Agencies,
Associated creatives
Tags
Description
The commercial spot features a man singing with dramatic facial expressions in a surreal outdoor environment with blue skies, mountains, and puffy white clouds. He stands on a car near a large "AAA Insurance" sign. The man is later joined by an African American man and they are both seen falling through the clouds, singing. Visual effects show the "AAA Insurance" logo and text formed from clouds.