DDB Singapore, Agency / Creative,

Description

A commercial takes place in a film studio with an actor playing a mobile game. The scene is dimly lit by studio lights and features various film production equipment, including a director's chair with 'JOE TASLIM' printed on it, as well as a monitor on a rolling stand. The actor sits in the chair and begins to play a game on his phone. The game's visuals morph into the actual scene, and he is transported into the game itself. As he plays, he navigates a virtual world, shooting enemies. The scene transitions back to the studio where the actor is startled by the intensity of the game, becoming visibly focused on playing.