BrandCupra
ProjectDRIVE NOW TEXT LATER
DDB Group Germany, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The scene is shown from a first-person perspective inside a car, revealing a driver preoccupied with their phone and subsequently crashing into other vehicles. The setting is an urban environment during daylight, indicated by buildings, palm trees, and clear skies. The car crashes into a white sedan and an SUV. The driver is seen using a phone while operating the vehicle. The interior of the car is visible, including the steering wheel and dashboard. The weather appears clear and sunny, providing bright lighting. The composition captures the immediate aftermath of a traffic accident.