DDB Aotearoa, Agency / Creative,

Description

A freshly caught fish, speared on a wooden stick, roasts over an open campfire constructed of rocks and logs. The flames burn bright orange, contrasting with the darker browns and greys of the rocks and the fish itself. The scene is set outdoors in a rural environment, near dusk, with a silhouetted mountain range visible in the background. As the camera pans right, a silver-gray pickup truck comes into view, with an adult male wearing a beanie visible in the driver's seat, watching the fire.