D/CAL, Agency / Creative,

Description

This promotional video shows scenes from the Bagel Bites 'Rad Dads' advertisement featuring skateboarder Tony Hawk. Hawk is shown on a skateboard in a skatepark, on a ramp, and in an office with a man in a suit. Other scenes show fathers interacting with children in various settings. Text overlays on a red background highlight details of the ad campaign. The campaign appears to celebrate fathers, with text like 'REBOOT THE MOST FUN BRAND IN THE FROZEN FOOD AISLE'. Tony Hawk is described as 'the raddest dad of them all'.