DAVID São Paulo, Agency / Creative,

Description

This black and white video features Halloween horror themes to launch the Heinz ketchup blood product. A raven is perched on a stone, dripping what appears to be blood in a dark, mysterious setting. A blood-like substance drips down a shower curtain, with a handprint smeared in red on tiled walls. A shadowy werewolf figure stands ominously in a dilapidated room. In a graveyard, a zombie hand emerges from a tombstone covered in dripping, dark blood. Lightning flashes behind a gothic-style mansion. A shadowy figure flees down blood-stained stone stairs. A vampire-like figure with long fingers dripping in blood stands in a pool of light. A hamburger is topped with ketchup.