DAVID New York, Agency / Creative,

Description

This commercial for Huggies is designed as a parody of a horror movie about a baby exorcism. The scene uses spooky fonts and dark backgrounds to create a frightening atmosphere, contrasting the typical associations with baby products. The Huggies diaper package is clearly shown in the center of the frame, reinforcing the advertisement's main message by showing the consumer the product directly and relating it to the exorcism theme.