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Apple Data Auction 2022

About

A young woman with dark curly hair and a denim jacket browses a record store before noticing a plaque reading Ellie's Data Auction on a grand wooden door. Upon opening it, she steps into an opulent auction house where an auctioneer stands at a podium selling her private data to a seated crowd. The cinematic video features moody lighting and rich interior details, highlighting a narrative of data privacy and surveillance.

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Background

Café

Context

TVC / TV Commercial