Darling Colour & VFX, Post Production / VFX,

Description

This is an advertisement for the Professional Women's Hockey League (PWHL) sponsored by Molson beer. It features several hockey players in their respective team jerseys, with the team names and numbers clearly visible on the back. A poignant detail is that the players' names have been covered by the Molson logo, highlighting a potential issue with visibility and recognition in the league. The advertisement uses medium shots focusing on the backs of the players, emphasizing the names and numbers on their jerseys. The color palettes vary with each team, showcasing a range of blues, whites, and other team colors. The lighting creates a somber mood, and the overall composition underscores the campaign's theme.