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BrandDarkroom
ProjectBrand Identity
A Darkroom branded plastic shopping bag with a red-to-white gradient design displayed against a stark black and red split background.

The Bakery, Graphic Design,

Associated creatives

The Bakery
The BakeryGraphic Design

Tags

Description

This graphic advertisement features a central plastic carrier bag design against a high-contrast black and red split background. The bag displays the Darkroom logo at the top, followed by a list of fashion labels including Barbara I Gongini and Leon Louis. The bag itself has a distinct red-to-white gradient, giving it a crinkled, synthetic appearance. To the right, bold black typography reads "Not exactly spring, not quite summer collection, now in store". The layout is minimal and striking, emphasizing the brand's identity through colour blocking and clear, sans-serif text.

Style

Commercial

Techniques

Typography

Industries

E-commerce Platforms