Dan Freene, Director of Photography, Sydney

About

This cinematic video sequence captures a durability test conducted inside a dimly lit industrial warehouse. A pair of blue denim jeans is securely bound to a tilted metal mesh rack on the concrete floor. In the background, a large industrial loader with its headlights on reverses into position, lifting a heavy bucket filled with dark rocks and debris. The loader dumps the heavy load directly onto the bound jeans, sending up a massive cloud of dust and fine particles. Cinematographer Dan Freene utilizes low-key lighting and high-contrast staging to emphasize the raw power and rugged nature of the test.