Dan Burn-forti, Photographer, London

Description

A studio advertisement depicts five children walking on a white crosswalk toward a red Volkswagen SUV, while a woman follows them holding green books. The children, of varying ethnicities, wear casual clothing and backpacks. The woman has dark hair and is wearing a denim dress. The SUV is parked on the other side of the crosswalk and has a person inside the driver's seat. The background is a solid grey. The lighting is bright and even, typical of a studio setting. The composition is balanced, with the car and people distributed across the frame. The overall tone is cheerful and promotes back to school.