Damon Webster, Production,

Description

The video shows the process of making tequila. Farm workers harvest agave plants in a field, cutting off the spiky leaves with axes. A truck is loaded with the harvested agave. Inside a building, agave heads are steamed, emitting clouds of vapor. Two workers shovel steamed agave, then large gears turn. A clear liquid flows. The text overlays state: It takes 7 years to grow agave, but 10 generations to make our tequila. The atmosphere is dark, with the agave field in the early morning and interior shots with artificial lighting.