Cutwater, Agency / Creative,

Description

In a brightly lit grocery store aisle, a woman with curly dark hair wearing an orange hoodie and white skirt stands next to a shopping cart. She is talking to a woman dressed as a fairy with blue hair, blue wings, and a blue dress. The fairy is animated. The store shelves are stacked high with paper towels. The shot cuts to an image of a hand-forged titanium paperclip with a diamond riviere in a presentation box. The shopper smiles and reaches for a package of Sparkle paper towels.