cummins&partners, Agency / Creative,

Description

This advertisement shows a montage of friends supporting each other through different situations. The scene opens with a sticker on a pub door saying, "This pub proudly follows the bro code". Following this, friends support each other at a pub, in bathrooms, offering rides, and providing beds for their friends who are passed out. The scenes depict the friends at a bar, in an apartment, in a car, and outdoors in a yard and on the street at night. The lighting is dimly lit in the bar and dark in the outdoor scenes. Dominant colors are red, black and shades of brown and green.