BrandHyundai
ProjectTHE DROP: 30
Culture Brands, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The scene starts inside a modern home featuring a man working on a laptop while seated at a marble island in a bright, naturally lit kitchen. He then transitions to a phone video call with a friend while standing in front of a large closet unit filled with organized sneakers, illuminated by LED lighting. The man then departs in an SUV, driving through urban and rural settings, and then arriving at a golf course to meet with two friends. The lighting shifts throughout the video from indoor natural light to outdoor sunlight.