Culture Brands, Agency / Creative,

Description

The commercial features a grey Hyundai IONIQ 5 electric car, emphasizing its use for school pick-ups. Several scenes include elementary and middle school students dressed in school uniforms. An African American adult male is seen driving and interacting with a child. The setting varies between the school exterior, with students walking along the building, and urban streets. The car is shown parked at a charging station with a charging cable. Interior shots of the car highlight the dashboard display. The lighting is bright, indicative of daytime. The commercial features a diverse group of people in contemporary settings.