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BrandPOUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Man in grey patterned hoodie and shorts, yellow beanie, holds yellow cable. Orange construction barrels and city backdrop.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

adult malehoodieshortsbeanieyellow cable

Description

An adult male stands outside wearing a grey patterned hooded sweatshirt and matching shorts, paired with a bright yellow beanie and socks. He holds a coiled yellow cable over his shoulder. Construction barrels and barriers are visible in the midground, with a cityscape featuring buildings and a cloudy sky in the background. The photo is shot at eye level with natural lighting.