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BrandPOUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
A man in a yellow beanie and gray hooded sweatshirt reclines against a red barrier with a yellow cable draped around his neck.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

adult malebeaniehooded sweatshirtyellow cable

Description

An adult man with fair skin and red hair reclines against a red safety barrier in an outdoor environment. He is wearing a grey hooded sweatshirt and a bright yellow beanie. A long, bright yellow cable is draped around his neck, resting on the barrier. The man's head is tilted to the side, and his right hand is touching his face. In the background, there are various signs and partially visible buildings. The lighting is subdued, creating soft shadows. The camera angle is slightly low, emphasizing the man's relaxed pose.