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BrandPOUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Man in red hat poses with tire and shopping bag near buildings and street lamp with soda cans scattered on sidewalk.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

adultmanred hatshopping bagtire

Description

A person in a red hat, matching boots, and a patterned, short-sleeved shirt stands outdoors on a sidewalk. They are holding a tire in one hand and a red shopping bag on their shoulder. Several scattered soda cans are on the ground near their feet. A street lamp stands to the left, and buildings are in the background. The lighting suggests it is daytime.