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BrandPOUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Portrait of a grinning man with spiky grey hair, wearing a patterned black shirt and holding a football helmet outdoors.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

manfacial expressiongrey hairfootball helmetblack shirt

Description

A medium shot shows a smiling man with spiky, unkempt grey hair and a mustache. He wears a black crewneck sweatshirt with a raised swirling pattern and a white t-shirt collar peeks out from underneath. The man is holding a white football helmet. The background shows white service trucks. The text 'POUR LA NUIT' is visible at the top.