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BrandPOUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Man in football gear holding helmet and football outdoors with industrial backdrop. Fashion editorial style, offbeat and playful.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

adult malefootball gearfootball helmetfootballoutdoorjerseyshortssocks

Description

An adult male stands outdoors wearing partial American football gear, holding a helmet, and with a football by his foot. He wears a dark knit football jersey, black shorts, knee-high socks, and makeshift pads on his legs. The helmet is white with a dark face mask. The man has a playful expression and unkempt hair. The background includes a chain-link fence, industrial tanks, and a concrete ground. The lighting is overcast, giving the scene a slightly desaturated appearance. The image has a fashion editorial aesthetic.