BrandBNY Mellon
ProjectWove
Critical Mass UK, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The graphic showcases the Wove brand design elements. A stylized waveform logo is presented in white against a dark background, accompanied by the typography of Founders Grotesk, demonstrating the brand's visual identity. A modern color palette consisting of black, white, and purple is emphasized. The waveform is further explained with descriptors, such as "New Heights," "Sustained Growth," and "Precision." The colors, including black, purple, white, blue, yellow, green, and pink, suggest the brand’s bold, clean, modern, and simple aesthetic. The elements combine to convey a cohesive and visually appealing brand identity.