BrandNaked Juice
ProjectOffice
Cramer-Krasselt Chicago, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In an office setting, an adult male drinks a bottle of green juice at his desk. Suddenly, he starts dramatically stripping away all unwanted elements from the office, such as papers and office supplies, to reveal a more natural setting. The man then transitions to a serene outdoor location by a lake surrounded by a lush green forest. Here, he is seen enjoying the same bottle of green juice, seemingly liberated from the constraints of the office. The indoor lighting is fluorescent, while the outdoor lighting is natural sunlight.