Craft Worldwide, Post Production / VFX,

Description

A Kind Bar advertisement features a squirrel eating a nut bar. The squirrel is holding the bar in its mouth, framed against a tree trunk. The setting transitions from a controlled photo studio, where the squirrel is prepared with a custom-made bar prop, to a billboard placed in an urban environment, as well as displayed at a bus stop in a lush, green area. The billboard is advertising Kind bars with the slogan "packed with nuts." The scene is set during the day under natural lighting, emphasizing the contrast between the squirrel's natural habitat and the artificial advertising placements. A human is seen constructing the prop to place in the squirrel’s mouth.