Craft Public Relations, PR,

Description

The video presents a series of still images to advertise chicken as the original protein source. It begins by displaying a black bag of protein chips, a blue box of protein cereal, a red protein bar, and a blue package of protein candy. Then, images of various cooked chicken dishes are shown. The campaign culminates in a billboard called the Builtboard, where people are working out. The Builtboard is placed in an outdoor urban setting, with people exercising on the structures attached to the billboard. The text on the billboard reads, 'Today’s AMRAP: As Many Rotisseries As Possible'. There is another billboard that reads, "I just bench 350, said no fish ever."