BrandBMR
ProjectWindow Social
Copper Giants, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A monochrome image is displayed on a smartphone screen, presenting a conceptual representation of past and future. Dominating the image is an adult female soldier in camouflage uniform wearing tactical goggles. The soldier is juxtaposed with a translucent image of a businesswoman in a dress and coat, who is standing in front of a high-rise window. The background shows blurred office buildings. Text overlays the soldier's image, and the display is framed by the physical smartphone with visible speakers and sensors. The composition uses double exposure to merge the two figures, creating a visual contrast.