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  • ·Coperni x Puma Fall 2024 Campaign Editorial
BrandCoperni x Puma
ProjectFall 2024 Ad Campaign
Two women with long dark hair wearing white tank tops and black shorts in a bedroom, one standing, one crawling on a bed.

Helena Tejedor, Fashion Editor/Stylist,

Associated creatives

Arnaud Vaillant & Sebastien Meyer
Arnaud Vaillant & Sebastien MeyerCoperni Creative Directors
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Zoë Joubert
Zoë JoubertPhotographer
Dana Smith and Luiza Perote
Dana Smith and Luiza PeroteModels
Helena Tejedor
Helena TejedorStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Marie Rosa
Marie RosaManicurist
Alexandre Silberstein
Alexandre SilbersteinArt Director
Mathilde Vallantin Dulac
Mathilde Vallantin DulacSet Designer
1718 Production
1718 ProductionProduction

Tags

Description

Two women with long, dark hair are presented in a bright, modern bedroom interior. One woman is standing upright against a white wall, while the other is captured in a dynamic pose, leaning over a bed covered with white linens. Both subjects are dressed in matching white tank tops and black cutout shorts with white socks and white sneakers. The space is sparsely furnished with a turntable on the floor near the standing model and a pair of blue sneakers in the foreground. The composition is clean and minimalist, with natural light filling the room from a tall window. The overall aesthetic is editorial, characterized by crisp lines and neutral tones.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Luxury Fashion Houses