BrandContours
ProjectThe Baby Stroller Test-Ride
Cinema Libertad, Production,
Associated creatives
Tags
Description
This brand campaign video, 'The Baby Stroller Test-Ride' by Contours, features a series of comedic shots where adults are seated in strollers while being pushed through urban settings. The video contrasts the typical baby-focused product demo with the sight of grown men and women trying out the comfort and ride quality themselves. The settings include a red-brick building exterior and a park path. The strollers feature bold, bright canopies in turquoise and yellow, which stand out against the muted tones of the city environment. The overall tone is playful and observational, emphasizing the importance of stroller ergonomics through humorous exaggeration.
Style
Documentary, Humorous, Lifestyle, Commercial
Techniques
Live-action Technique
Industries
CPG / Packaged Food