FCB Chicago,

Description

This commercial video for Contours titled The Baby Stroller Test-Ride humorously explores stroller ergonomics by placing adults inside oversized baby strollers. Adults are seen riding in turquoise and yellow canopy strollers pushed along city sidewalks and brick building exteriors, as well as green park pathways. Natural daylight illuminates the outdoor scenes, capturing candid expressions and humorous reactions from the test-riders. The project was produced by Cinema Libertad with creative agency FCB Chicago.

Style

Horizontal, Commercial, Polished

Industries

Big Box Retail

Color

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video