Contessa Mills 'World Bag' 2024 Ad Campaign 2024

Description

This conceptual advertising image for the Contessa Mills World Bag 2024 ad campaign features a surreal composition set against an open sky background. A large textured dark handbag is held up by a hand from the top right of the frame, while a smaller female figure stands below with her arms raised upward against the base of the bag. The subject wears a dark brown long-sleeved dress with a pleated skirt and dark hosiery. Natural daylight illuminates the scene with soft shadows and a desaturated cool colour palette. The image employs creative forced perspective and surreal art direction.

Style

Artistic, Vertical, Surreal, Desaturated

Techniques

Analogue / film, VFX / visual effects

Industries

Bags & Accessories

Color

Background

Clear Sky

Context

Advertising Campaign