• Home
  • Media
  • ContentContent, Production - project 432555

ContentContent, Production,

Associated creatives

Associated creatives

Tags

Description

The video opens with a close-up view of asphalt, transitioning to the textual statement, "For decades, people with physical disabilities have been represented by a single icon". The video then shows images of various universal accessibility symbols. Then, it transitions to a series of black-and-white images showcasing individuals with physical disabilities actively participating in sports such as wheelchair tennis, basketball, golf, and track racing. The video transitions to a hand painting the same accessibility icon in blue onto a white textured surface, accompanied by the text, "At Decathlon, we think sports are for everybody."