BrandAmazon Prime
ProjectHot Dog
CONFIDANT, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In an advertisement for Amazon Prime, a young adult male wears a hot dog costume in an outdoor setting. Another person, possibly a friend, captures the moment with a smartphone. The scene is brightly lit, suggesting a daytime shoot. The subject displays playful poses. A text message on a different smartphone reads: "Did you order a giant inflatable wiener?" The ad promotes Amazon Prime's student offer, with the tagline "Time for your own Prime."