ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • Concrete Can Be Cruel 2026 - image 582447
BrandRSPCA South Australia
ProjectConcrete Can Be Cruel
Dog paw on hot pavement with heat waves depicted as red coils. Advertisement for animal safety with the text, 'Concrete Can Be Cruel'.

RSPCA South Australia Concrete Can Be Cruel 2026

Associated creatives

Showpony
ShowponyAgency / Creative

Tags

dog pawpavementheat wavesadvertisement

Description

A dog's paw is depicted on hot pavement, with heat waves stylized as red coils to illustrate the danger to animals during hot weather. The pavement is represented as a dark reflective surface, suggesting high temperature. The image is part of an advertisement cautioning people about the risks to animals from hot concrete, with the text 'Concrete Can Be Cruel' prominently displayed. The background features an urban street scene with houses and trees. The perspective is a low angle to emphasize the heat rising from the pavement.