Con Poulos, Photographer, Sydney

Description

Two backlit posters advertise Waitrose & Partners' Cooks' Ingredients. The left poster features a recipe for vibrant green tikka masala paste with images of food preparations. The right poster displays a recipe for easy ramen paste, also with images of food. Both posters have the slogan 'Make It Delicious!' in large, bold letters. The posters are displayed on a concrete wall, creating an urban setting. People pass by, their motion blurred due to the camera's capture settings. The setting suggests an outdoor advertising campaign.