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Common People, Production,

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This Northwestern Mutual commercial depicts a diverse family including a father, pregnant mother, and young son. The family is shown in their kitchen, and later walking in front of a house with a 'for sale' sign. The key fob attached to their house key reads, 'This Feels Impossible'. The commercial also features scenes in an office setting showing Northwestern Mutual employees meeting with clients and in a meeting with each other discussing financial strategy. The overall tone is optimistic.