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  • ·COMMAS Fall 2023 Ad Campaign with Sereto Boardman
BrandCOMMAS
ProjectFall 2023 Ad Campaign
Man in a printed cream and blue long-sleeve shirt walking away across sand dunes under a pastel twilight sky.

Richard Jarman, Commas Creative Director,

Associated creatives

Richard Jarman
Richard JarmanCommas Creative Director
Emma Jarman
Emma JarmanCommas Communications Director
Bowen Aricò
Bowen AricòPhotographer
Sereto Boardman
Sereto BoardmanModel
Alex Bainbridge
Alex BainbridgeStylist

Tags

man in printed shirtprinted button down shirtdamask pattern shirtcream trousersman walking awaymens printed shirtlong sleeve collared shirt

Description

Sereto Boardman appears from behind walking across a pale sand ridge for the COMMAS Fall 2023 ad campaign, photographed by Bowen Aricò and styled by Alex Bainbridge. The model wears a loose-fitting cream button-down shirt featuring an intricate navy damask and floral scroll print, paired with relaxed off-white trousers. In the background, a minimal sand horizon meets a soft gradient sky shifting from warm dusk pink into cool evening blue. Natural ambient light evenly illuminates the composition, emphasising the fabric textures and graphic print details.

Style

Vertical, Commercial, Pastel, Minimalist

Techniques

Natural light

Industries

Menswear

Color

Cream (50%)
Navy (30%)
Beige (20%)

Background

Sand Dunes

Context

Advertising Campaign