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  • ·COMMAS Fall 2023 Ad Campaign by Bowen Aricò
BrandCOMMAS
ProjectFall 2023 Ad Campaign
Model Sereto Boardman sitting curled up barefoot on a sandy dune wearing a long cream coat with black lining.

COMMAS Fall 2023 Ad Campaign 2023

Associated creatives

Richard Jarman
Richard JarmanCommas Creative Director
Emma Jarman
Emma JarmanCommas Communications Director
Bowen Aricò
Bowen AricòPhotographer
Sereto Boardman
Sereto BoardmanModel
Alex Bainbridge
Alex BainbridgeStylist

Tags

sereto boardmanman in cream coatcream coattailored coatbarefoot man on sandman curled up on sandmenswear campaign

Description

Photographed by Bowen Aricò for the COMMAS Fall 2023 Ad Campaign, model Sereto Boardman sits barefoot in a tucked, curled posture on undulating sand dunes. Styled by Alex Bainbridge under the creative direction of Richard Jarman, the subject wears a structured cream-colored mid-length coat over black trousers. The muted natural lighting emphasizes the dry texture of the sand ripples and the smooth, tailored fabric of the outerwear. Weathered wooden posts rest subtly in the soft-focus sandy background.

Style

Editorial, Vertical, Desaturated, Minimalist

Techniques

Natural light

Industries

Menswear

Color

Cream (60%)
Jet Black (30%)

Background

Sand Dunes

Context

Advertising Campaign