adam&eve\TBWA,

Description

This commercial spot for Columbia Sportswear features a beverage can labeled Nature Calls standing upright atop a pile of animal scat resting on the damp floor of a misty pine forest. Wisps of steam rise from the organic mound under cool, low-key natural lighting surrounded by towering tree trunks and fallen leaves. The composition is centred on the product placed unexpectedly in a wilderness setting. Adam&eve/TBWA developed the campaign with production by Rogue Films and Scoundrel, post-production by 1920vfx and Scoundrel, and sound design by Factory Studios.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Natural light

Industries

Beverages

Color

Background

Forest

Context

Advertising Campaign, TVC / TV Commercial