Colgate Close Talker (Super Bowl) 2025

About

This commercial video for Colgate, titled Close Talker and produced by Hungryman, features various office workers interacting at an uncomfortably close distance. The video cuts between tight close-ups of employees speaking directly to the camera and wider shots of corporate office cubicles where individuals converse face-to-face with minimal personal space. The humorous concept highlights personal boundaries within a workplace environment while promoting toothpaste benefits. Clean fluorescent office lighting illuminates the cubicle partitions and carpeted flooring throughout the corporate interior.