Description

This commercial video for Colgate titled Be The Reason features an inspiring montage of diverse individuals sharing personal moments of reflection, resilience, and connection. Scenes include a healthcare professional in scrubs, a young person in a wheelchair in a school hallway, and a basketball coach guiding youth on a court. The cinematography employs warm interior lighting and natural tones to create an intimate, hopeful atmosphere. Post-production and editing were handled by Big Sky Edit and Nice Shoes, with sound design by Sound Lounge.