Brand
ProjectLet's Get Serious - Fatigue
Paper Moose, Music / Sound,
Associated creatives
Tags
Description
This video advertisement titled Let's Get Serious - Fatigue for Coffee Meets Bagel, created by agency Paper Moose, portrays the relatable exhaustion of modern dating app messaging. The commercial follows a young woman navigating endless repetitive text bubbles while looking weary and uninspired across various everyday settings, including a night street, a cozy living room with a cat, and an office workspace. The narrative uses clever visual pacing and on-screen chat bubbles to highlight dating app fatigue.
Style
Vertical, Commercial, Cinematic, Warm
Industries
Apps & Digital Platforms
Color
Charcoal (50%)
Beige (30%)
Navy (20%)
Background
Street
Context
TVC / TV Commercial